Why Data Hygiene Matters More Than Ever

In today’s business environment, reliable data is essential for informed decision-making, operational efficiency, and long-term growth. The term “data hygiene” refers to the ongoing process of ensuring that the information your business relies on is accurate, complete, consistent, and up to date.

Poor data hygiene can have wide-reaching consequences. Internally, inaccurate or inconsistent data can frustrate employees, reduce productivity, and lower morale as teams struggle to reconcile conflicting information. Externally, unreliable data can erode trust with customers, vendors, lenders, and investors—particularly when reports, invoices, or forecasts don’t align.

The risks are even greater for businesses using advanced analytics or artificial intelligence. AI systems rely heavily on high-quality data, and weak data controls can expose organizations to “data poisoning” attacks, where compromised or inaccurate data leads to flawed outputs, poor decisions, or security vulnerabilities.

Fortunately, strong data hygiene practices can significantly reduce these risks Perhaps most importantly, businesses should assign clear ownership of data hygiene.

Designating a responsible individual or team ensures accountability and consistency across departments.Maintaining clean, reliable data requires an investment of time and resources, but the payoff is substantial.

Our firm can help you evaluate your current data practices and budget appropriately for the systems, training, and controls needed to support strong data hygiene and informed decision-making. Contact us for expert guidance and practical solutions.

About Bruce & Company, P.S.C.

Founded in 1976 by Gregory T. Bruce, Bruce & Company, P.S.C. is a full-service accounting firm proudly serving clients regionally, nationally, and globally, with our central office located in Madisonville, KY. For more than four decades, we’ve delivered trusted expertise in tax, financial planning, and auditing. Our knowledgeable team is dedicated to providing personalized service and practical solutions to help individuals and businesses achieve their financial goals. Contact us to learn more about how we can support you!